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The Secret to Interview Success

One of the key messages that you will want to convey to the interviewer is that you are seriously interested in a career in that particular field at that particular company. If you have been keeping up with industry trends by reading trade publications and talking with industry insiders, you have already won half the battle. But, if in addition to this, you impress the interviewer with your knowledge of that company, you will have a great advantage over the competition. This is the secret to interview success.

To find the information you need, dig into every resource you can find. You can locate some information in business directories available at libraries. For larger companies, call the investor relations department and request an annual report and search at the library for recent articles written about the company. Go through the back issues of the industry's trade magazines and look for recent relevant articles. Also, call the firm itself and request more information. Most companies have a brochure or catalogue of their products or services. If the firm has a human resources department, ask if they have a recruitment package or any other information that they can send to job seekers.